Your marketing should mirror what fuels your passion most in your business right now. When you showcase what genuinely excites you, your energy becomes magnetic, drawing in the clients and projects that resonate with your authentic enthusiasm. Here's how to market what lights you up.
Lead with your passion
Say you're a wedding photographer with a deep love for luxury destination weddings. Let that passion lead your marketing. Feature those moments prominently on your website and across your channels. This doesn't just highlight your expertise; it speaks directly to the clients looking for exactly that.
Create the dream project before it arrives
If there's an ideal project or client you haven't had the chance to work with yet, don't wait for the opportunity. Create it. Design a portfolio piece that embodies your dream project.
This proactive approach sharpens your vision and attracts the clients who align with your creative aspirations.
There is power in specificity
The clearer you are about what you love to do, the more you'll draw in the clients who align with your highest vision.
The more intentionally you showcase the work you love, the less you'll attract work that drains you. Specific isn't limiting. It's magnetic.
Try this
Name the one type of project that excites you most right now.
Look at your homepage and social feed. Does that work lead?
If not, move it front and center, or create a portfolio piece that shows it.
Not sure who your dream clients are yet? An Attract Your Dream Clients session blends intuition and strategy to help you get clear, or explore Private 1:1 Coaching + Mentorship.
