We’ve seen the server at the restaurant- the one balancing a tray full of food and beverages seamlessly through a crowd with ease and grace. We look at our fellow dining mates amused, “How do they it and make it look so easy? I could never carry a tray like that!”Read More
Filtering by Tag: small business tips
I LOVE the New Year! There is something so fresh, welcoming and exciting about a brand new clean slate. One of my favorite New Year's quotes is, "Today is the first page of a 365 page book, write a good one!" Many of us are starting goals, whether it is personal or for our business. In fact, a lot of our personal goals affect our busineses. The healthier we are physically, mentally and spiritually, the easier it is for us to get in a good headspace and make our businesses thrive.
To ensure your goals are realistic, I encourage you to take a step back and make sure they are SMART by using this acronym. This is a technique many corporations utilize to ensure goals are realistic and can be super handy for everyone! Here is what it stands for:
A- Agreed Upon
T- Time Based
Before writing out your goals this year make sure each one fits the criteria above. Is it specific enough that it can be done easily? Do you have a way to measure your success? Is your goal going to affect or involve others that need to agree upon it? How realistic are your goals? You want to make sure they are attainable! Lastly, is your goal time based? When does your goal need to be completed by?
As I write this, I'm reminded of this scene in Aladdin, where the genie reminds him to just, "Be yourself."
It is not an easy task for individuals, yet alone corporations and businesses especially when there is so much competition out there. When we feel threatened or inadequate our tendency is to pretend to be what we are not and emulate others. But I implore you to take a deep dive on what makes your business unique. Is it the people? The culture? After doing a deep dive be vulnerable, and show your customers and employees what sets you apart.
In the case of a short video designed to recruit new employees for a construction company at college campuses, I did just that. I drew on what made the company unique-the employees and the culture. Instead of trying to match up to the larger construction companies, we drew on the fact that it is a small company as a strength.
Small Company = BIG Opportunity
Watch the video here.