What I Love about Marketing
My professor in college had a famous line, "Marketing is everything."
Indeed, we can certainly find marketing all around us, when we turn on the television, watch a video on YouTube, open our mailbox and even as we shop online. Ads have gone from informative to interactive, with retargeting advertisements strategically marketing to us through pop-up ads for unfinished purchases. We have come so far and it will be interesting to see what is next! I love that this industry is ever-evolving, but my favorite part is the ability to bring a brand to life or simply give it new energy.
Brands like Starbucks, BMW and Disney have the ability to evoke strong emotions from the end-user simply with their name. Why? Because of the story and the passion behind the brand, from the creator down to the most recent employee. Marketing breathes life into brands through storytelling and purpose and when this aligns with values and intention, the results (especially in Disney's case) can be magical. With this combination of positive energy there is synergy and consumers can literally feel it. This my friends is what I LOVE about marketing. There is power to do so much good for the customer, employees and the world.
Marketing really is everything!
-Post by Julia Mason